Proviz

Proviz is a London based sportswear brand founded in 2008 by brothers Anthony and Rupert Langly-Smith, specialising in high-visibility and reflective clothing for cyclists and runners. It is best known for its REFLECT360 range, which looks grey by day and becomes fully reflective at night.

What is Proviz?

Proviz makes high-visibility and reflective clothing and accessories for cycling, running and outdoor activities. The brand was started by two brothers who commuted to their corporate jobs by bike in London and saw the limitations of available safety gear.

History

Founded in 2008 by Anthony and Rupert Langly-Smith, Proviz first launched its Nightrider and Classic collections. Its Triviz electroluminescent light pack won a Red Dot Design Award. Key later launches include:

• REFLECT360 (2014), its best selling range
• Switch and Pixelite (2015)
• Sportive (2018)
• LED360 bike lights (2019)

Products and positioning

REFLECT360 uses fully reflective fabric that appears grey in daylight and highly reflective under lights. The range has expanded into running and hiking, and Proviz Bespoke produces custom items for other brands and organisations.

Distribution

In the UK the brand has been distributed through Moore Large since 2012. It runs its own websites in markets including the United States, Australia, Germany and Scandinavia, and works with distributors such as Relags in mainland Europe and Bike Parts Wholesale in Australia.

Why it matters

Proviz turned safety wear into a design led product category, showing how a technical material innovation can anchor a direct to consumer and wholesale brand.

Frequently asked questions

Who founded Proviz?

Proviz was founded in London in 2008 by brothers Anthony and Rupert Langly-Smith.

What is Proviz REFLECT360?

REFLECT360 is Proviz's best selling range of fully reflective clothing that looks grey by day and lights up when hit by light at night.

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