29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Alpkit

United Kingdom

Alpkit is a British outdoor brand founded online in 2004 by four friends, Col, Nick, Jim and Kenny. It makes clothing, footwear, camping and climbing gear, bags and, through Sonder, bikes.

Facts
Founded2004
FoundersCol, Nick, Jim and Kenny
B CorpSince 2020
Sister brandsSonder, Trakke
Made in BritainAbout 30% of products
Websitealpkit.com
Segment
Mid-market
Categories
OutdoorSportswearFootwearBags
Sales channels
E-commerceOwn stores

What is Alpkit?

Alpkit is an independent outdoor equipment and clothing brand from the United Kingdom. It was formed in 2004 by Col, Nick, Jim and Kenny and started as an online business, with its first premises a small unit at the foot of Mount Ilkeston. Its registered office is in Newthorpe, Nottinghamshire.

Products and positioning

The range spans clothing, footwear, camping gear, bikepacking and travel bags, outdoor swimming gear and climbing and running equipment. Alpkit also owns Sonder, for bikes and wheels, and Trakke, for waxed canvas bags. Around 30% of its products are made in Britain, on the edge of the Peak District.

Distribution

Alpkit sells online through UK, EU and US storefronts and has shipped to 69 countries in a year. It also runs its own stores, including in Hathersage, Ambleside, Keswick, Edinburgh, Bristol, Inverness and, since 2024, Munich.

Ownership and values

  • Certified B Corporation since 2020 and Living Wage accredited
  • More than 4,000 customer and staff shareholders from two crowdfunding rounds
  • The Alpkit Foundation receives 10% of profit and 1% of sales for grassroots projects

Why it matters

Alpkit is a leading example of a British direct-to-consumer outdoor brand that combines online roots, local manufacturing and community ownership.

Frequently asked questions

Who founded Alpkit?

Alpkit was formed in 2004 by four founders, Col, Nick, Jim and Kenny, and began as an online business.

Is Alpkit a B Corp?

Yes. Alpkit became a Certified B Corporation in 2020 and is also Living Wage accredited.

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