29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Hoggs of Fife

United Kingdom

Hoggs of Fife is a Scottish country clothing and footwear brand founded in 1888 and based in Cupar, Fife. It makes shooting wear, classic countrywear, workwear and footwear.

Facts
Founded1888
BaseCupar, Fife, Scotland
OriginsCountry footwear
LinesFieldpro, Hoggs of Fife, Hoggs Professional
Websitehoggsoffife.com
Segment
Mid-market
Categories
MenswearWomenswearFootwearOutdoor
Sales channels
Wholesale

What is Hoggs of Fife?

Hoggs of Fife is a Scottish brand of country clothing and footwear based in Cupar, Fife. Founded in 1888, it began by manufacturing country footwear only and later expanded into clothing.

Products and positioning

The business is organised into several lines:

  • Fieldpro: hunting and shooting wear, including tweed shooting jackets, waterproof quilted fleece jackets and Teflon-coated tweed jackets, waistcoats, breeks and hats
  • Hoggs of Fife: classic countrywear such as fleece jackets, cotton shirts, silk ties, quilted waistcoats, hats, bench-made boots and shoes and socks
  • Hoggs Professional: workwear including GORE-TEX jackets, work shirts, trousers, coveralls, gaiters and boots

Footwear remains part of the offer, with boots, shoes and wellingtons sold alongside jackets, gilets, jumpers and trousers.

Distribution

Hoggs of Fife is sold widely through country clothing retailers and rural outfitters in the UK, which carry its jackets, breeks, boots and accessories.

Why it matters

With more than 135 years of history, Hoggs of Fife is one of the established names in British countrywear, serving shooting, farming and outdoor customers at accessible prices.

Frequently asked questions

Where is Hoggs of Fife from?

Hoggs of Fife is a Scottish brand based in Cupar, Fife.

How old is Hoggs of Fife?

Hoggs of Fife was founded in 1888, originally as a maker of country footwear.

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