9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Dare 2b

Regatta Group · United Kingdom

Dare 2b is a British sportswear and outdoor brand that makes ski wear, cycling clothing and running clothing for men, women and children. It is part of the privately owned Regatta Group.

Facts
Parent groupRegatta Group
CountryUnited Kingdom
FocusSki, cycling and running clothing
Websitedare2b.com
Websitedare2b.com
Segment
Mid-market
Categories
SportswearOutdoorMenswearWomenswearChildrenswear
Sales channels
E-commerceWholesale

What is Dare 2b?

Dare 2b is a sportswear and outdoor clothing brand from the United Kingdom. Its collections cover ski wear, cycling clothing and running clothing for men, women and kids, and its website also presents hiking as part of the range. The brand describes its aim as becoming a leading international sportswear brand.

Ownership

Dare 2b belongs to Regatta Group, a privately owned company whose Wikipedia entry lists the Black family as owners of Regatta. Within the group it is one of four brands, alongside Regatta Great Outdoors, Craghoppers and Regatta Professional. That structure places Dare 2b next to a broader outdoor and workwear portfolio under the same owner, while the brand itself concentrates on active and seasonal sports clothing.

Products and positioning

  • Ski and snow clothing for men, women and kids
  • Cycling clothing
  • Running clothing
  • Hiking clothing

Why it matters

For retailers and observers of outdoor apparel, Dare 2b is an example of a group-owned sports label that sits beside sister brands with different specialisms. Its split across winter sports, cycling and running shows how a single label can cover several activity categories for the whole family.

Frequently asked questions

Who owns Dare 2b?

Dare 2b is part of Regatta Group, a privately owned company. The group's other brands are Regatta Great Outdoors, Craghoppers and Regatta Professional.

What does Dare 2b sell?

Dare 2b sells ski wear, cycling clothing and running clothing for men, women and kids, and its website also features hiking clothing.

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