Rhino
Rhino is a British rugby brand headquartered in Chiswick, West London, known for scrummaging machines, training equipment, balls and teamwear. It supplies national unions, professional clubs and schools.
| Headquarters | Chiswick, West London |
|---|---|
| Management buy-in | 2006 |
| Core products | Scrum machines, balls, teamwear |
| Sport | Rugby union and league |
| Website | rhinorugby.com |
What is Rhino?
Rhino is a rugby equipment and apparel brand based in Chiswick, West London. It is best known for scrummaging machines and contact training equipment, and also produces rugby balls, onfield teamwear and casual apparel.
History
Rhino was based in Devon for more than 25 years before a management buy-in in late 2006 led by former England captain Martin Johnson and chief executive Reg Clark. The brand then moved its headquarters to London.
Products and positioning
- Scrummaging machines, contact and training equipment
- Match and training rugby balls
- Rhino Pure Rugby onfield teamwear
- RhinoGB casual range of T-shirts, polos, rugby shirts and hoodies
Rhino supplied the official tour ball for the British and Irish Lions tour of South Africa in 2009 and was an official supplier to the 2010 Women's Rugby World Cup.
Distribution
The brand works mainly through team, club and school supply as well as online. It has been an official supplier to England Rugby, the Welsh Rugby Union and clubs including Bath, Cardiff Blues and St Helens, and its teamwear has been worn by Northampton Saints and the Scarlets.
Why it matters
Rhino shows how a specialist equipment maker can extend its credibility on the training pitch into teamwear and fan apparel.
Frequently asked questions
Where is Rhino Rugby based?
Rhino is headquartered in Chiswick, West London, after more than 25 years in Devon.
What does Rhino Rugby make?
Rhino makes scrummaging machines, training equipment, rugby balls, teamwear and casual rugby apparel.