AYBL
United Kingdom
AYBL is a UK activewear brand listed as headquartered in Birmingham, England. It designs and sells performance-oriented and lifestyle apparel.
| Origin | United Kingdom |
|---|---|
| Headquarters | Birmingham, England |
| Founded | 2021 |
| Category | Activewear and lifestyle apparel |
| Website | aybl.com |
What is AYBL?
AYBL, which the third-party directory spells ABYL, is a British activewear brand. A business-data profile describes it as designing and selling a range of performance-oriented and lifestyle apparel for women, with an emphasis on comfort, durability and style. It lists the brand's headquarters as Birmingham, United Kingdom.
History
A company-data profile gives 2021 as the founding year.
Products and positioning
AYBL operates in the activewear category, spanning performance-oriented pieces and lifestyle apparel. The brand's stated emphasis is on comfort, durability and style.
Distribution
The business-data profile lists e-commerce as the brand's sector and shows that its website, aybl.com, runs on the Shopify platform. This indicates an online store as the main sales channel, although the profile does not describe the channel mix directly.
Why it matters
AYBL is one of the newer UK activewear labels that grew up online, a segment where brands rely heavily on direct sales and digital marketing.
Frequently asked questions
Where is AYBL from?
AYBL is a UK activewear brand, listed as headquartered in Birmingham, England.
What does AYBL sell?
AYBL sells performance-oriented and lifestyle apparel, with an emphasis on comfort, durability and style.