29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Sprayway

United Kingdom

Sprayway is a Manchester-based outdoor clothing brand founded in 1974. It makes waterproof jackets, fleeces, walking trousers and footwear for hill walking.

Facts
Founded1974
BaseManchester
First GORE-TEX jacket1982
IconTorridon jacket (1988)
Websitesprayway.com
Segment
Mid-market
Categories
OutdoorMenswearWomenswearFootwear
Sales channels
WholesaleE-commerce

What is Sprayway?

Sprayway is a British outdoor brand based in Manchester, trading since 1974. It focuses on clothing for hill walking and the outdoors, guided by a Function First ethos.

History

In 1982 Sprayway introduced its first GORE-TEX waterproof jacket, and the following year it launched the Hydro-Dry collection, which pioneered machine-taped waterproof garments that did not use GORE-TEX. The Torridon jacket, launched in 1988, became one of the highest selling GORE-TEX jackets in the UK by the mid-1990s and defined the brand for that era. It was relaunched for winter 2019 after two years of development, with a longer length, redesigned hood, improved fit and PFC-free three-layer GORE-TEX.

Products and positioning

  • Waterproof jackets
  • Fleeces and softshells
  • Walking trousers and shorts
  • Base layers
  • Footwear and outdoor accessories

Distribution

Sprayway is sold through outdoor retailers in the UK, both in stores and online.

Why it matters

Sprayway was an early adopter of waterproof membrane technology in British outdoor clothing and remains a recognisable heritage name in hill walking apparel.

Frequently asked questions

Where is Sprayway from?

Sprayway is a British outdoor clothing brand based in Manchester, trading since 1974.

What is the Sprayway Torridon?

The Torridon is a three-layer GORE-TEX hill walking jacket first launched in 1988 and relaunched for winter 2019.

All brands