Storm Active

Storm Active is a London based activewear and basics label from the United Kingdom. It makes hoodies, sweatshirts, sweatpants, tops, sports bras and leggings for women and men.

What is Storm Active?

Storm Active is a British clothing label that sets out to blur the line between everyday clothing and activewear. Its ranges are built around basics designed for the gym, for home and for casual outfits, with an emphasis on timeless pieces and a carefully chosen colour palette.

Products and positioning

The collections are split into men's and women's ranges covering hoodies and sweatshirts, tops and bottoms, while the women's offer adds sports bras, leggings and shorts. Oversized hoodies, sweatshirts and sweatpants form the core of the line and are offered in muted tones such as Shadow, Stone, Olive, Sand and Desert Sage. The brand has also released an edit in collaboration with Naji Basma, and its accessories have included a leather backpack.

Storm Active describes itself as sustainable, ethical and transparent. It states that all of its fabrics are sustainable and certified, that factories are selected for their environmental credentials and ethical policies, that packaging is eco friendly and that every shipment is carbon offset.

Distribution

The label sells directly through its own online shop, shipping within the UK as well as to the EU and international markets, and offers its collections to independent retailers through wholesale, including via the Faire marketplace for stockists.

Why it matters

Storm Active is an example of a small UK label using a tight range of basics and an explicit transparency message to compete in the crowded athleisure category.

Frequently asked questions

Where is Storm Active from?

Storm Active is a British activewear label based in London.

What does Storm Active sell?

It sells activewear basics such as oversized hoodies, sweatshirts, sweatpants, tops, sports bras and leggings for women and men.

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