29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

BAM

United Kingdom

BAM, trading as Bamboo Clothing, is a British activewear and everyday clothing brand founded in 2006. It makes clothing, socks and underwear from bamboo based fabrics and is a certified B Corp.

Facts
Founded2006
OriginUnited Kingdom
Key materialBamboo based fabrics
CertificationB Corp
TeamAbout 70 people
Websitebambooclothing.co.uk
Segment
Mid-market
Categories
SportswearLingerieOutdoorWomenswearMenswear
Sales channels
E-commerceWholesale

What is BAM?

BAM, also known as Bamboo Clothing, is a UK brand that makes clothing from bamboo based fabrics. It was founded in 2006 when its founder David discovered bamboo fabric, starting the business in his garage. The company now employs around 70 people.

Products and positioning

BAM spans activewear and everyday essentials for men and women:

  • Activewear for yoga, Pilates, running, gym and hiking
  • Base layers, tops, knitwear and hoodies
  • Leggings, joggers and shorts
  • Socks, briefs, bralettes and boxers
  • Outerwear, hats, bags and gift sets

Sustainability is central to the proposition. BAM is B Corp certified and aims to be Impact Positive, targeting zero carbon footprint, zero waste to landfill, zero pollution and zero wasted water by 2030, as well as fair pay throughout its supply chain.

Distribution

The brand sells mainly through its own online store, which ships to many countries, and also offers wholesale and a pre-loved resale service through Continue.

Why it matters

BAM is one of the UK brands that built a business on a single alternative fibre, showing how material innovation can define a brand identity. Its clear long term targets and resale offer reflect how activewear brands are responding to scrutiny of synthetic fabrics.

Frequently asked questions

What is BAM clothing made from?

BAM makes its activewear, socks and underwear from bamboo based fabrics.

Is BAM a B Corp?

Yes, BAM is a certified B Corp and aims to be Impact Positive by 2030.

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