29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Gray-Nicolls

Grays International · United Kingdom

Gray-Nicolls is a British cricket equipment and apparel brand based in Robertsbridge, East Sussex, with roots going back to 1855. Part of Grays International, it makes cricket bats, protective gear, footwear, clothing and bags.

Facts
Origins1855
FoundersH.J. Gray and L.J. Nicolls
HeadquartersRobertsbridge, East Sussex
ParentGrays International
Websitegray-nicolls.co.uk
Segment
Mid-market
Categories
SportswearFootwearBagsAccessories
Sales channels
WholesaleE-commerce

What is Gray-Nicolls?

Gray-Nicolls is a cricket brand headquartered in Robertsbridge, East Sussex, and owned by Grays International. It produces bats, batting gloves, pads and balls, as well as cricket footwear, team uniforms, clothing and bags.

History

The company traces its origins to 1855, when H.J. Gray founded H.J. Gray and Sons, a family firm that made bats for Cambridge University cricketers. L.J. Nicolls began making cricket bats in 1876. The two manufacturers merged in the early 1940s to form Gray-Nicolls. After the Second World War players such as Wally Hammond and Keith Miller used its bats, and in 1974 the company introduced the Scoop, sometimes described as cricket's most famous bat.

Products and positioning

  • Cricket bats, gloves, pads and balls
  • Cricket footwear
  • Teamwear, clothing and bags

The brand has long-standing relationships with international players, including Kane Williamson, Babar Azam, Travis Head, Kagiso Rabada and Ollie Pope, and historically Brian Lara and Alastair Cook.

Distribution

Gray-Nicolls serves markets across Europe, Oceania and Asia through retail partners and its own online stores.

Why it matters

Gray-Nicolls shows how a heritage equipment maker can extend into apparel and footwear while keeping craft manufacturing and elite player endorsement at the centre of its brand.

Frequently asked questions

Where are Gray-Nicolls bats made?

Gray-Nicolls is based in Robertsbridge, East Sussex, where the company has a long history of bat making.

Who owns Gray-Nicolls?

Gray-Nicolls is part of Grays International.

Grays International: all brands
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