29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Gilbert

Grays International · United Kingdom

Gilbert is a British rugby and netball brand founded in Rugby, England, in 1823 by cobbler William Gilbert. Owned by Grays International, it makes rugby balls, team kit, protective gear, boots and bags, and has supplied the official ball for every Rugby World Cup since 1995.

Facts
Founded1823
FounderWilliam Gilbert
OwnerGrays International (since 2002)
Rugby World CupOfficial ball since 1995
Websitegilbertrugby.com
Segment
Mid-market
Categories
SportswearFootwearBags
Sales channels
WholesaleE-commerce

What is Gilbert?

Gilbert is a sports brand from England best known for rugby balls. It was founded in 1823 in the town of Rugby by William Gilbert, a cobbler, and his nephew James Gilbert helped develop footballs for Rugby School. Today the brand is based in Robertsbridge in the UK.

History

After financial difficulties, Gilbert was bought in 2002 by Grays International. It has been the official ball supplier for every Rugby World Cup since 1995.

Products and positioning

Gilbert covers equipment and apparel for two main sports:

  • Rugby union balls, kit uniforms including jerseys, shorts and socks
  • Protective gear such as head guards, shoulder pads and mouthguards
  • Rugby boots and bags
  • Netball balls, uniforms, footwear, posts and rings

Why it matters

Gilbert is one of the oldest names in sporting goods and a core supplier to the rugby world. Its teamwear business shows how heritage equipment brands extend into apparel for clubs and players.

Frequently asked questions

Who owns Gilbert rugby?

Gilbert has been owned by Grays International since 2002.

When was Gilbert founded?

Gilbert was founded in 1823 in Rugby, England, by cobbler William Gilbert.

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