Kukri
Kukri is a British sportswear company founded in 1999 and headquartered in Chorley, Lancashire. It specialises in bespoke teamwear, training kit and leisurewear for clubs, schools and national teams.
| Founded | 1999 |
|---|---|
| Headquarters | Chorley, Lancashire |
| Speciality | Bespoke teamwear for over 100 sports |
| Notable client | Commonwealth Games England |
| Website | kukrisports.com |
What is Kukri?
Kukri, also known as Kukri Sports, is a UK sportswear manufacturer founded in 1999 and based in Chorley, Lancashire. The company describes itself as specialising in bespoke sportswear for more than 100 sports.
Products and positioning
Kukri's business centres on custom team kit rather than mass-market fashion. Clubs and organisations commission playing kit, training wear and supporter merchandise in their own colours and designs.
- Playing kit
- Training kit
- Leisurewear
- Accessories
The brand has supplied national and representative teams, including Commonwealth Games England for the 2014 Glasgow Games, when it outfitted more than 500 team members. It has also worked with delegations and teams from Canada, Wales, Scotland, Northern Ireland, Jersey, Guernsey, the Isle of Man, Gibraltar and Papua New Guinea, as well as rugby clubs such as Ulster and Preston Grasshoppers.
Distribution
Kukri serves customers worldwide, with regional websites for the UK, Ireland, Asia, the Middle East, North America, Australia and New Zealand. JD Sports has acquired a majority stake in the company.
Why it matters
Kukri illustrates the custom teamwear model in sportswear, where made-to-order production for clubs and federations replaces seasonal ranges and generic inventory.
Frequently asked questions
Where is Kukri based?
Kukri is headquartered in Chorley, Lancashire, in the United Kingdom.
What does Kukri make?
Kukri makes bespoke sportswear, including playing kit, training kit and leisurewear for clubs and national teams.