29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

B. Draddy

United States

B. Draddy is an American premium golf and lifestyle apparel brand from New York. It makes performance polos, layers and golf clothing for men and, since 2026, women through its Draddy Sport line.

Facts
BaseNew York
Performance lineDraddy Sport
Women's launchSpring 2026
PartnershipUS Solheim Cup teams 2026 and 2028
Websitebdraddy.com
Segment
Premium
Categories
SportswearMenswearWomenswear
Sales channels
E-commerceWholesale

What is B. Draddy?

B. Draddy is an American brand of premium golf and lifestyle apparel, based in New York. It is best known for golf polos and performance layers that combine technical fabrics with classic styling.

Products and positioning

The brand's performance range is sold under the Draddy Sport name. With its Spring 2026 collection it launched Draddy Sport for Women, adding more than 15 styles to a line previously focused on men. The women's range includes:

  • Polos and lightweight layers
  • Moisture-wicking skirts
  • Dresses
  • Pieces in Draddy Sport Cool Fabric, stretch performance jersey and rib knit

The design team describes the aesthetic as modern vintage, mixing golf heritage with contemporary performance.

Tournament partnerships

B. Draddy has a strong presence at team golf events. It supplied uniforms for teams at the Presidents Cup at Medinah and is the official uniform supplier of the 2026 and 2028 US Solheim Cup teams, which wear Draddy Sport for Women. It is also the official apparel partner of the Metropolitan Golf Association.

Distribution

The brand sells its collections through its own website, bdraddy.com.

Why it matters

B. Draddy shows how golf apparel brands use high-profile team events to build visibility, and its move into women's performance wear reflects growth in women's golf.

Frequently asked questions

What is B. Draddy?

B. Draddy is an American premium golf and lifestyle apparel brand based in New York, known for golf polos and performance wear.

Does B. Draddy make women's golf clothing?

Yes, B. Draddy launched Draddy Sport for Women with its Spring 2026 collection, worn by the US Solheim Cup team.

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