Badger Sport
Founder Sport Group · United States
Badger Sport is an American athletic apparel brand making team uniforms and sportswear. It belongs to Founder Sport Group, based in Statesville, North Carolina.
| Country | United States |
|---|---|
| Parent | Founder Sport Group |
| Group HQ | Statesville, North Carolina |
| Sister brands | Alleson Athletic, Garb Athletics, ProSphere |
| Website | badgersport.com |
What is Badger Sport?
Badger Sport is a United States brand of athletic and team apparel. It is part of Founder Sport Group, a company headquartered in Statesville, North Carolina, whose mission is to make quality apparel accessible "at the speed of sport".
Products and positioning
Badger Sport supplies garments for teams, players, families and fans. Its offer centres on practical, value oriented sportswear such as:
- Team uniforms
- Athletic apparel for players
- Apparel for families and fans
The brand is positioned for schools, clubs and organisations that need consistent team kit in volume, rather than for fashion led retail.
Distribution
Badger Sport sells to the team sports market through wholesale channels rather than through its own fashion retail stores.
Group
Founder Sport Group brings together Badger Sport, Alleson Athletic, Garb Athletics and ProSphere, and cites nearly 150 years of collective experience across its brands. Badger Sport has also extended its visibility through motorsport, including a partnership with Chip Ganassi Racing in NASCAR.
Why it matters
Badger Sport represents the large but often overlooked team sports segment of the American apparel market, where uniforms and fan wear are bought by teams and institutions rather than individual shoppers.
Frequently asked questions
Who owns Badger Sport?
Badger Sport is part of Founder Sport Group, which is headquartered in Statesville, North Carolina.
What does Badger Sport make?
Badger Sport makes team uniforms and athletic apparel for teams, players and fans.