AND1
Galaxy Universal · United States
AND1 is a United States basketball footwear and apparel brand founded in 1993 and rooted in Philadelphia streetball culture. It has been owned by Galaxy Universal since September 2021.
| Founded | 13 August 1993 |
|---|---|
| Founders | Seth Berger, Jay Coen Gilbert and Tom Austin |
| Owner | Galaxy Universal (since September 2021) |
| Origins | Philadelphia streetball culture |
| Website | and1.com |
What is AND1?
AND1 is a basketball footwear and apparel brand from the United States. Wikipedia gives its founding date as 13 August 1993 and names its founders as Seth Berger, Jay Coen Gilbert and Tom Austin. The brand's own site presents Philadelphia as the source of its blacktop and streetball culture.
Products and positioning
AND1 sells:
- sneakers, including performance basketball shoes such as the Tai Chi
- men's and women's tops, tees and trash-talk tees
- shorts, hoodies, sweats, jackets and tracksuits
- headwear and headbands
The brand site says the Tai Chi was worn by Vince Carter and Steph Curry. It does not name a current headquarters, and only describes Philadelphia as the origin of its culture.
History
Wikipedia records that Galaxy Universal acquired AND1 in September 2021. The brand's site does not state its ownership.
Why it matters
AND1 is a long-standing example of a streetball-rooted label that built its identity on playground culture rather than on professional league sponsorship.
Frequently asked questions
Who owns AND1?
Galaxy Universal acquired AND1 in September 2021, according to Wikipedia.
What does AND1 sell?
AND1 sells basketball shoes, apparel such as tees, hoodies and shorts, and headwear.