Woolly
Woolly is a Seattle-based clothing company founded in 2013 that makes men's and women's apparel from merino wool. It is known for plastic-free outdoor pieces such as the NatureDry Jacket.
| Founded | 2013 |
|---|---|
| Founders | James Kelly, Mike Kudriavtseff, Chris LaPlante |
| Headquarters | Seattle, Washington |
| Material | Merino wool |
| Website | woolly.clothing |
What is Woolly?
Woolly, also known as Woolly Clothing Co., is a merino wool clothing company from Seattle, Washington. It makes everyday and outdoor apparel for men and women.
History
The company was founded in 2013 by James Kelly, Mike Kudriavtseff and Chris LaPlante, three friends who met through outdoor sports. Woolly has used crowdfunding to launch several of its products, including the Long Haul pant in 2018, the NatureDry Jacket in 2020 and the NatureDry LOFT Puffy in 2021.
Products and positioning
Merino wool is at the centre of the range, which includes technical pieces such as:
- NatureDry Jacket, made without plastics or chemicals
- Long Haul, a chino-style travel pant
- NatureDry LOFT Puffy, an insulated jacket
The brand positions natural fibres as an alternative to the synthetic materials common in outdoor clothing.
Why it matters
Woolly is an example of a digital-first outdoor apparel brand using crowdfunding to validate products and finance production, while making plastic-free materials a selling point.
Frequently asked questions
Who founded Woolly?
Woolly was founded in 2013 in Seattle by James Kelly, Mike Kudriavtseff and Chris LaPlante.
What does Woolly make?
Woolly makes merino wool clothing for men and women, including the plastic-free NatureDry Jacket and the Long Haul pant.