Blauer. USA
United States
Blauer. USA is an outerwear brand founded in Boston in 1936 by Louis Blauer to supply police, the navy and other armed forces. Its fashion line is built around jackets such as the Cruiser police jacket.
| Founded | 1936, Boston |
|---|---|
| Founder | Louis Blauer |
| Fashion licence | FGF Industry since 2001 |
| Core category | Outerwear |
| Website | blauerusa.com |
What is Blauer. USA?
Blauer. USA is an American outerwear and clothing brand. Its official site says it was founded in Boston in 1936 by Louis Blauer to supply police, the navy and other armed forces with technical clothing.
History
The company began making its own garments in the 1950s. Its light grey waterproof jacket was later adopted by the army, marines and air force, and the company says it became a leading maker of uniforms for public services. In 2001 the Italian fashion holding company FGF Industry signed a licensing agreement to bring the brand into fashion, and FGF acquired 50 percent of the brand in 2017.
Products and positioning
Outerwear is central: the Cruiser police jacket in windproof, waterproof taslan fabric, softshells, police bombers, anoraks, leather jackets and down jackets. The site also lists clothing, shoes, bags, accessories and helmets.
Why it matters
Blauer shows how workwear and uniform heritage can be turned into a fashion label, with an American origin story and an Italian licensing and ownership partner.
Frequently asked questions
Who founded Blauer?
Louis Blauer founded the company in Boston in 1936 to supply police, the navy and other armed forces.
What does Blauer sell?
Blauer sells outerwear such as police style jackets, softshells, bombers and down jackets, plus clothing, shoes, bags and accessories.