'47
New Era Cap · United States
'47 is an American licensed sports headwear and apparel brand founded in Boston in 1947 by twin brothers Henry and Arthur D'Angelo. Since 2024 it has been part of New Era Cap Company.
| Founded | 1947, Boston |
|---|---|
| Founders | Henry and Arthur D'Angelo |
| Headquarters | Westwood, Massachusetts |
| Owner | New Era Cap Company (since 2024) |
| Website | 47brand.com |
What is '47?
'47 is a licensed sports headwear and apparel brand from Boston, Massachusetts. It was founded in 1947 by twin brothers Henry and Arthur D'Angelo and is now headquartered in Westwood, Massachusetts.
History
From Boston, the business grew into a national licensed headwear and apparel company. Key steps include:
- An official NFL headwear line launched in 2012
- Rights to produce MLB postseason celebration caps from 2015
- Expanded NBA licensing in 2017
- A London pop-up store in 2023
- Acquisition by New Era Cap Company in August 2024
Products and positioning
'47 makes licensed caps, apparel and gear for men, women and children, featuring the logos of North American sports leagues and teams. It has also collaborated with brands such as Carhartt.
Distribution
The brand sells through sporting goods and fashion retailers, its own website and the Red Sox Team Store opposite Fenway Park. It runs a large warehouse in Brockton, Massachusetts.
Why it matters
'47 shows how licensed fan merchandise has become a fashion category, and its purchase by New Era brought together two of the best-known names in sports headwear.
Frequently asked questions
Who owns '47 Brand?
'47 has been a subsidiary of New Era Cap Company since August 2024.
Who founded '47?
'47 was founded in Boston in 1947 by twin brothers Henry and Arthur D'Angelo.