Guy Harvey
Guy Harvey is an apparel brand built on the marine wildlife art of Jamaican artist and conservationist Dr Guy Harvey. It sells T-shirts, performance fishing shirts, resort wear and headwear for men, women and children.
| Named after | Dr Guy Harvey, marine wildlife artist |
|---|---|
| Apparel licensee | Perry Ellis International (from 2019) |
| Products | T-shirts, fishing shirts, resort wear, caps |
| Cause | Guy Harvey Ocean Foundation |
| Website | guyharvey.com |
What is Guy Harvey?
Guy Harvey is a lifestyle apparel label named after Dr Guy Harvey, a Jamaican artist known for his paintings of marine wildlife, who also works in conservation and science. His artwork of fish and ocean scenes is the signature design element of the clothing.
Products and positioning
The range centres on ocean and fishing culture:
- Graphic T-shirts for men, women and youth
- Performance fishing shirts and resort wear
- Caps and visors
The brand ties its products to marine conservation, linking sales to the work of the Guy Harvey Ocean Foundation, which Harvey founded to protect marine environments.
Distribution
In April 2018, Guy Harvey Enterprises and Perry Ellis International announced a licensing partnership taking effect in 2019, under which Perry Ellis manufactures, distributes and markets the apparel collection. The agreement included a commitment to donate 1% of apparel revenue to the Guy Harvey Ocean Foundation and aimed to expand distribution through specialty stores in the United States and internationally. The brand also sells directly through its own website.
Why it matters
Guy Harvey illustrates an art-driven licensing model, where an individual artist's imagery and conservation mission form the brand, while an established apparel group handles production and wholesale.
Frequently asked questions
Who is behind the Guy Harvey brand?
The brand is based on the work of Dr Guy Harvey, a Jamaican marine wildlife artist and conservationist.
Who makes Guy Harvey apparel?
Since 2019 Perry Ellis International has manufactured, distributed and marketed Guy Harvey apparel under a licence.