Airblaster
Airblaster is an independent snowboard outerwear brand from Portland, Oregon, making mountain apparel since the early 2000s. It is best known for its Ninja Suit base layer and Freedom Suit one-pieces.
| Founded | 2002 |
|---|---|
| Headquarters | Portland, Oregon |
| Ownership | Private, independent |
| Signature product | Ninja Suit |
| Website | myairblaster.com |
What is Airblaster?
Airblaster is an American snowboard apparel company based in Portland, Oregon. Founded in 2002 and privately owned, it has made mountain apparel since the early 2000s, and its key people include Jesse Grandkoski, Travis Parker, Paul Miller and Tyler Scharpf.
Products and positioning
Most Airblaster products are designed for snowboarding. The range covers jackets and trousers, goggles and long underwear. Its best-known item is the Ninja Suit, a one-piece first layer that became a signature product, and the brand also makes the Freedom Suit, a one-piece ski and snowboard suit.
- Ninja Suit one-piece base layers
- Freedom Suit one-piece outerwear
- Snowboard jackets, trousers and goggles
Ownership
Airblaster is a private, independently owned limited liability company rather than part of a large outdoor group, and it has grown from within the snowboard community. Its range has expanded over the years from snowboard outerwear into base layers, one-piece suits and goggles.
Why it matters
Airblaster is a case of a small, independent board-sports label creating a category-defining product, the one-piece base layer, and building a loyal following through community and personality.
Frequently asked questions
Where is Airblaster from?
Airblaster is based in Portland, Oregon, in the United States.
What is the Airblaster Ninja Suit?
The Ninja Suit is Airblaster's one-piece base layer for snowboarding and skiing, the brand's best-known product.