Rusty
Vegas Enterprises · United States
Rusty is a surf brand founded in San Diego in 1985 by surfboard shaper Rusty Preisendorfer and now headquartered in Perth, Australia. It makes surfboards, boardshorts, swimwear and casual clothing.
| Founded | 1985, San Diego |
|---|---|
| Founder | Rusty Preisendorfer |
| Headquarters | Perth, Australia |
| Owner | Vegas Enterprises Pty Ltd |
| Website | rusty.com.au |
What is Rusty?
Rusty is a surf and casualwear brand that began with surfboards and grew into clothing. It is headquartered in Perth, Western Australia, and owned by Vegas Enterprises Pty Ltd.
History
Shaper Rusty Preisendorfer, who had previously worked for Canyon Surfboards in San Diego, founded Rusty Surfboards in San Diego in 1985. The brand expanded into apparel, and its Australian business became the centre of the clothing operation.
Products and positioning
- Surfboards in fish, shortboard, longboard and hybrid shapes
- Boardshorts and swimwear
- Shirts, tees and casual clothing
- Sandals
Rusty combines performance credibility from its surfboard roots with everyday casualwear for surf culture.
Distribution
The brand operates in Australia and the United States, where the surfboard business continues under the Rusty Surfboards name. Its apparel is sold through surf shops and its own online store, and it has a presence in New Zealand retail.
Why it matters
Rusty is one of the surf labels that moved from board shaping into a broad lifestyle apparel business, with its centre of gravity shifting from California to Australia.
Frequently asked questions
Who founded Rusty?
Rusty was founded in 1985 in San Diego by surfboard shaper Rusty Preisendorfer.
Is Rusty an Australian brand?
Rusty began in San Diego, California, but its apparel business is headquartered in Perth, Australia.