BANDIER
BANDIER is a New York luxury multi-brand activewear retailer founded by Jennifer Bandier. It sells curated performance apparel, loungewear and accessories, alongside its own labels All Access and WSLY.
| Founder | Jennifer Bandier |
|---|---|
| Headquarters | New York, United States |
| First store | Southampton, New York |
| Own labels | All Access, WSLY |
| Website | bandier.com |
What is BANDIER?
BANDIER is a multi-brand activewear retailer headquartered in New York. Founded by Jennifer Bandier, it began as a single store in Southampton, New York, and has since grown into a store network and online business.
Products and positioning
BANDIER describes itself as a luxury retailer of performance apparel, loungewear and accessories for active and after-wear. It mixes large sportswear names with niche and start-up labels, and develops its own private labels.
- All Access: activewear essentials such as leggings and sports bras
- WSLY: transitional pieces such as tanks, hoodies and joggers
Distribution
The company operates stores in New York and Texas and on Melrose in Los Angeles, and runs an e-commerce site with global shipping. In February 2021 its private labels became available on Amazon through a dedicated BANDIER store.
Why it matters
BANDIER helped shape the premium athleisure category by treating activewear as fashion and curating it like a boutique, rather than a sports shop.
Frequently asked questions
Who founded BANDIER?
BANDIER was founded by Jennifer Bandier, starting with a single store in Southampton, New York.
What does BANDIER sell?
BANDIER sells curated activewear, loungewear and accessories from multiple brands, plus its own labels All Access and WSLY.