100%
100% is an American sports equipment brand founded in 1982, best known for motocross goggles and performance sunglasses. It also makes gloves, helmets, apparel and accessories for motocross, cycling and other sports.
| Founded | 1982 |
|---|---|
| Country | United States |
| Origins | Motocross |
| Key products | Goggles, sunglasses, gloves, helmets |
| Website | 100percent.com |
What is 100%?
100% is an American brand founded in 1982 with its roots in motocross. Many top motocross riders have worn its logo since the early 1980s, and the brand has been linked to many well-known moments in the sport.
Products and positioning
The brand began with motocross goggles and has grown into a wider range of performance gear:
- Motocross, mountain bike and snow goggles
- Sport and lifestyle sunglasses
- Gloves, helmets and protective gear
- Apparel and accessories for cycling, running and other sports
100% describes itself as the official performance eyewear partner of Major League Baseball, extending its eyewear beyond action sports.
Distribution
Its products are sold through specialist bike, motocross and sports retailers worldwide, as well as through the brand's own website.
Why it matters
100% is an example of an action-sports specialist that has turned a strong reputation in one discipline, motocross goggles, into a broader performance eyewear and apparel business across several sports.
Frequently asked questions
Where is 100% from?
100% is an American brand founded in 1982.
What is 100% known for?
100% is best known for motocross goggles and performance sunglasses, and also makes gloves, helmets and apparel.