Eastside Golf
Eastside Golf is a New York lifestyle golf apparel brand founded in 2019 by Olajuwon Ajanaku and Earl Cooper. It sells golf-inspired clothing, footwear and accessories and aims to raise awareness of golf among young people and non-golfers.
| Founded | 2019 |
|---|---|
| Founders | Olajuwon Ajanaku, Earl Cooper |
| Headquarters | New York City |
| Key collaborators | Jordan Brand, Nike, Bridgestone |
| Website | eastsidegolf.com |
What is Eastside Golf?
Eastside Golf describes itself as a lifestyle golf brand developed to raise awareness of the sport among youth and non-golfers. It was founded in 2019 by Olajuwon Ajanaku and Earl Cooper, both graduates of Morehouse College, and is based in New York City. The brand officially launched during the Covid-19 pandemic.
Products and positioning
The first products were sweatshirts, T-shirts and socks. The range now spans tops, polos, knitwear, fleece, outerwear and trousers, plus footwear and accessories such as hats, gloves, bags, headcovers and ball markers. Core collections include the Swingman fleece and polo programme.
Partnerships and distribution
Eastside Golf has worked with Jordan Brand and with Nike, including the Nike Next Tour 3 x Eastside Golf shoe, and has a co-branded golf ball with Bridgestone. It has also partnered with Major League Baseball, the NFL and the NBA. The brand sells through its own online store, boutiques and airport retail. A funding round led by EP Golf Ventures was linked to a partnership with the PGA of America.
Why it matters
Eastside Golf shows how a community-led brand can use culture, collaborations and wholesale partnerships to bring golf apparel to customers outside the traditional golf market. It also supports young golfers, including the Morehouse College golf team.
Frequently asked questions
Who founded Eastside Golf?
Eastside Golf was founded in 2019 by Olajuwon Ajanaku and Earl Cooper, both Morehouse College graduates.
What does Eastside Golf sell?
Eastside Golf sells golf-inspired apparel such as hoodies, polos and outerwear, plus footwear and accessories including hats and headcovers.