9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Callaway

United States

Callaway is a US golf brand founded in 1982 by Ely Callaway Jr. and based in Carlsbad, California. Alongside clubs and balls it sells golf apparel and accessories.

Facts
Founded1982
FounderEly Callaway Jr.
HeadquartersCarlsbad, California
Core businessGolf equipment, apparel and accessories
Websitecallawaygolf.com
Segment
Premium
Categories
SportswearAccessoriesBags
Sales channels
WholesaleE-commerce

What is Callaway?

Callaway is an American golf brand. According to Wikipedia, the company was founded in 1982 by Ely Callaway Jr., a former president of the textile company Burlington Industries, and is headquartered in Carlsbad, California. Its roots are in golf equipment rather than fashion, so it appears in apparel directories mainly through its sportswear line.

Products and positioning

The company makes golf equipment, including clubs and balls, and accessories such as bags, gloves and caps, plus an Active Lifestyle line. Callaway Apparel announced its Callaway Legacy Collection in April 2025, described as an evolution of golf fashion that blends heritage with contemporary styling.

Apparel approach

The collection includes layering and outerwear pieces for transitional wear, with collegiate-inspired badges, patches and embroideries, sporty contrast blocking and jacquard fabrics intended to improve breathability and elasticity. It was photographed through a fashion-first lens, designed to move from the fairway to everyday life, and it debuts Callaway's groovy logo.

Why it matters

Callaway shows how an equipment-led golf company uses apparel to reach lifestyle customers beyond the course, a trend followed by several sports brands.

Frequently asked questions

Where is Callaway from?

Callaway is from the United States and is headquartered in Carlsbad, California.

Who founded Callaway?

Callaway was founded in 1982 by Ely Callaway Jr., a former president of Burlington Industries.

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