Topo Athletic
United States
Topo Athletic is an American running, walking and hiking shoe brand launched in 2013 by Tony Post, a long serving shoe industry executive. It aims to combine natural running features with the structure of traditional running shoes.
| Founded | 2013 |
|---|---|
| Founder | Tony Post |
| Segment | Sportswear and outdoor |
| Country of origin | United States |
| Known for | Natural fit running and hiking shoes |
| Website | topoathletic.com |
What is Topo Athletic?
Topo Athletic is a US footwear brand that makes running, walking and hiking shoes for runners from beginners to marathoners. It also sells Topo Gear, which covers apparel, gaiters, hats, accessories and insoles.
History
According to the brand's own about page, Topo was launched in 2013 by Tony Post and a small team. Post is the founder and chief executive and spent almost 30 years in the shoe industry before starting the company. He ran in college in Tulsa, Oklahoma, and then competed in Massachusetts. The page describes the brand as now growing rapidly.
Products and positioning
Topo was built to give runners the benefits of natural running while retaining features of traditional running shoes. The page highlights the Ultrafly 6 as a current model. The brand is positioned in the premium specialty running segment, in competition with other foot shape oriented labels.
Business model and distribution
In the United States Topo sells through its own website and authorised retailers listed in a store locator. Outside the United States it relies on authorised international distributors. The company warns customers about fraudulent websites selling its products. The brand page shows the copyright line Topo Athletic Inc., and the sources consulted do not state any parent group or headquarters, so none is given here.
Why it matters
Topo is one of several independent challenger brands that have gained shelf space in specialty running by focusing on foot comfort and toe room, a niche also pursued by larger group owned brands.
Frequently asked questions
Who founded Topo Athletic?
Topo Athletic was launched in 2013 by Tony Post, who is founder and chief executive and previously spent almost 30 years in the shoe industry.
What does Topo Athletic make?
Topo makes running, walking and hiking shoes, plus Topo Gear such as apparel, gaiters, hats and insoles.