Wildcraft

Wildcraft is an Indian outdoor and travel brand founded in Bengaluru, with the founding year given as 1998 in its Wikipedia entry. It sells backpacks, outdoor clothing, footwear and camping gear.

What is Wildcraft?

Wildcraft is an Indian outdoor brand headquartered in Bengaluru, Karnataka. Gaurav Dublish and Siddharth Sood founded it, and it began in a small garage in Jayanagar. Its Wikipedia entry gives 1998 in the infobox but says only that the company was founded in the 1990s in the text.

Products and positioning

The range covers outdoor clothing, footwear and gear, including backpacks, rucksacks, camping and hiking equipment, travel cases and technical clothing. During the COVID-19 pandemic the company also made personal protective equipment.

Ownership and investment

The infobox lists the company as private. In September 2013 Sequoia Capital invested 70 crore rupees, valuing the company at about US$50 million. The source reviewed does not name its current owners, so none is stated here.

Business model and distribution

Wildcraft sells through exclusive brand stores and a large network of multi-brand outlets in India, and also in the Middle East and South Asian countries. The source gives inconsistent store counts (over 200 exclusive stores in one place, 175 or more in another), so no precise figure is given here.

Why it matters

Wildcraft is one of the better-known Indian homegrown outdoor brands and an example of a domestic company competing in a market where global outdoor groups are also active.

Frequently asked questions

Who owns Wildcraft?

Wildcraft is a private company. Sequoia Capital invested in it in 2013, but the source reviewed does not name its current owners.

Where is Wildcraft from?

Wildcraft is from India. It was founded in Bengaluru by Gaurav Dublish and Siddharth Sood.

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