29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Kosha

India

Kosha is an Indian winter wear brand founded in 2017 and based in Mumbai. It makes merino wool thermals, bamboo and wool blend base layers and lightweight outerwear from responsibly sourced materials.

Facts
Founded2017
HeadquartersMumbai, India
SpecialismWinter wear and base layers
Key materialsMerino wool, bamboo blends
Websitekosha.co
Segment
Mid-market
Categories
OutdoorWomenswearMenswear
Sales channels
E-commerce

What is Kosha?

Kosha is a specialised winter wear brand from India, founded in 2017 and headquartered in Mumbai. It focuses on functional layering for cold weather, serving Indian travellers and outdoor enthusiasts who need warm clothing that is rarely a priority for mainstream domestic fashion brands.

Products and positioning

The brand's range is built around natural fibre base layers and light outer layers, with an emphasis on responsibly sourced materials.

  • Merino wool thermals
  • Bamboo and wool blend base layers
  • Lightweight outerwear for travel and cold climates

By concentrating on technical layering rather than fashion outerwear, Kosha positions itself closer to international outdoor and base layer specialists than to general apparel brands.

Distribution

Kosha sells primarily direct to consumers through its own website and has raised seed funding to support its growth.

Why it matters

Winter and outdoor apparel is an underserved category in India, where much of the population lives in warm climates but travel to colder regions is growing. Kosha is one of the digital first brands addressing that gap with natural fibre products that compete with imported thermal and base layer labels.

Frequently asked questions

Where is Kosha based?

Kosha is an Indian winter wear brand headquartered in Mumbai.

What does Kosha sell?

Kosha sells merino wool thermals, bamboo and wool blend base layers and lightweight winter outerwear.

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