Alcis
Paragon Apparels · India
Alcis is an Indian sportswear and athleisure brand from Alcis Sports, backed by manufacturer Paragon Apparels. It makes apparel for running, training, yoga and racquet sports for men, women and children.
| Company | Alcis Sports Pvt Ltd |
|---|---|
| Backer | Paragon Apparels |
| Concept origin | 2016 |
| Focus | Athleisure and sportswear |
| Website | alcis.in |
What is Alcis?
Alcis is the consumer sportswear brand of Alcis Sports Pvt Ltd, a venture of Paragon Apparels, a long established Indian sportswear manufacturer. The brand was conceived in 2016 to fill a gap between casualwear and performance sportswear in the Indian market.
Products and positioning
- Athleisure apparel for running, training, yoga, football and tennis
- A range weighted towards menswear, with womenswear and a kidswear section
- A premium collaboration collection, Alcis X Nari
The brand positions itself as accessible, fashion led sportswear for everyday active lifestyles.
Distribution
Alcis sells through exclusive brand outlets, many of them franchised, alongside multi-brand outlets and large-format stores across India, including tier II and III towns. It has opened stores in several states, including its first in Karnataka, and creates ranges for online platforms such as Myntra and Flipkart.
Why it matters
Alcis is an example of an Indian manufacturer moving up the value chain into its own consumer brand as sportswear becomes more mainstream in the country.
Frequently asked questions
Which company is behind Alcis?
Alcis is run by Alcis Sports Pvt Ltd, a venture of Indian sportswear manufacturer Paragon Apparels.
What does Alcis sell?
Alcis sells athleisure and sportswear for running, training, yoga and racquet sports for men, women and children.