cultsport
Cure.fit · India
cultsport is an Indian sportswear brand launched in 2019 by the Bengaluru fitness company cure.fit. It makes workout apparel for running, training and the gym.
| Launched | 2019 |
|---|---|
| Parent | cure.fit |
| Origin | India |
| Products | Running, training and gym apparel |
| Ambassador | Jasprit Bumrah |
| Website | cultsport.com |
What is cultsport?
cultsport is an Indian sportswear and workout gear brand created by cure.fit, the Bengaluru based health and fitness company founded in 2016 by Mukesh Bansal and Ankit Nagori. It was launched in 2019 as a premium line of performance apparel.
Products and positioning
The brand designs functional clothing for active lifestyles:
- Running apparel
- Field training and gym wear
- Workout essentials at accessible prices
At launch, products started at around Rs 800, positioning cultsport as an affordable performance option for Indian consumers.
Distribution
cultsport was first sold through the cure.fit app and website, linking product sales to the company's fitness centres and digital workouts. It later added offline stores, including flagships in Bengaluru.
Marketing
The brand has worked with Indian sports figures, including cricketer Jasprit Bumrah, and has leaned on Indian sports in its marketing.
Why it matters
cultsport shows how a fitness platform can extend into apparel, using its community and app as a built in channel for a home grown sportswear brand.
Frequently asked questions
Who owns cultsport?
cultsport is a brand of cure.fit, the Bengaluru fitness company founded by Mukesh Bansal and Ankit Nagori.
What does cultsport sell?
cultsport sells sportswear and workout apparel for running, training and the gym.