14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Fox Racing

United States of America

Fox Racing is an American motocross and mountain bike gear brand founded in 1974 by Geoff Fox. It is headquartered in Irvine, California.

Facts
CountryUnited States
Founded1974
FounderGeoff Fox
HeadquartersIrvine, California
SportsMotocross, mountain biking
Websitefoxracing.com
Segment
Mid-market
Categories
MenswearWomenswearChildrenswearSportswearFootwear
Sales channels
WholesaleE-commerceOwn stores

What is Fox Racing?

Fox Racing is a motocross and mountain bike brand founded in 1974 by Geoff Fox. It is headquartered in Irvine, California, in the United States.

Products and positioning

The brand makes performance gear and lifestyle products for men, women and youth. Its range includes:

  • Motocross and mountain bike gear.
  • Clothing and footwear.
  • Helmets and boots.
  • Eyewear, bags and stickers.

Why it matters

Fox Racing is one of the best-known names in action sports apparel and protective equipment. Its range spans both the technical side, such as helmets and boots, and everyday clothing worn by riders and fans, which makes it a reference point for brands that bridge sport performance and casual style. It has been owned by outdoor groups, first Vista Outdoor and later Revelyst, according to public reference sources.

The brand sells motocross and mountain bike gear alongside clothing, footwear, eyewear and bags for men, women and youth, so its customers range from riders to casual wearers.

Frequently asked questions

Who founded Fox Racing?

Fox Racing was founded in 1974 by Geoff Fox.

What does Fox Racing sell?

Fox Racing sells motocross and mountain bike gear, clothing, footwear, helmets, boots, eyewear and bags.

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