ZO-ON
ZO-ON is an outdoor clothing label from Iceland. It designs and sells outdoor apparel through its own stores in the Reykjavík area.
| Origin | Iceland |
|---|---|
| Category | Outdoor apparel |
| Stores | Central Reykjavík, Kringlan, Kópavogur |
| Website | zo-on.is |
What is ZO-ON?
ZO-ON is an Icelandic outdoor clothing label. The brand designs outdoor apparel and sells it in its home market through a small network of company-run stores.
Products and positioning
The label is positioned squarely in the outdoor segment. Its company-run stores give it direct control over how the range is presented and sold to customers in the capital region.
Distribution
ZO-ON operates its own retail stores in Iceland. Its corporate stores include:
- A store in central Reykjavík
- A store at Kringlan, the largest shopping mall in Iceland
- A 240 square metre store in Kópavogur, a town outside Reykjavík, which was the brand's third shop
Iceland has a population of just over 300,000, about half of whom live in the Reykjavík metropolitan area, so these three locations cover the main concentration of domestic shoppers.
Why it matters
ZO-ON illustrates how outdoor apparel brands in small markets build a presence through a compact store network in the capital region, reaching both residents and tourists with a locally rooted outdoor offer.
Frequently asked questions
Where is ZO-ON from?
ZO-ON is an outdoor clothing label from Iceland.
Where can I buy ZO-ON?
ZO-ON runs its own stores in central Reykjavík, at the Kringlan mall and in Kópavogur.