14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Reykjavík Raincoats

Iceland

Reykjavík Raincoats is an Icelandic outerwear brand designing waterproof raincoats inspired by traditional fisherman waterproofs. Its fitted, handmade jackets are designed in a Reykjavík studio and sold in its own store on Laugavegur.

Facts
OriginReykjavík, Iceland
Core productWaterproof raincoats
ProductionHandmade
StoreLaugavegur 62, Reykjavík
Websitereykjavikraincoats.com
Segment
Premium
Categories
WomenswearMenswearOutdoor
Sales channels
Own storesE-commerce

What is Reykjavík Raincoats?

Reykjavík Raincoats is an Icelandic label that takes the proven practicality of old fisherman style waterproofs and gives them a new lease of life. The result is a line of fitted, high quality jackets that mix fashion with function, aimed at a climate where rain and wind are everyday conditions.

Products and positioning

The raincoats are designed in the brand's Reykjavík design studio and are handmade. Rather than technical shell jackets, the pieces echo the classic rubberised raincoat silhouette, updated with a fashion led fit and bright colours such as yellow.

  • Unisex classic raincoats
  • Men's and women's fitted styles
  • Waterproof outerwear for city and travel use

The brand appeals both to local customers and to visitors looking for a functional garment with a clear Icelandic identity.

Distribution

Reykjavík Raincoats operates a store at Laugavegur 62 in central Reykjavík, open seven days a week, and also sells online. Its coats are also offered through Icelandic outlets such as the Reykjavík Grapevine shop.

Why it matters

The brand shows how a single, regionally rooted product can anchor a small fashion business, turning a working garment into a design object.

Frequently asked questions

Where is Reykjavík Raincoats from?

Reykjavík Raincoats is an Icelandic brand with its design studio and store in Reykjavík.

What does Reykjavík Raincoats sell?

It sells handmade waterproof raincoats inspired by traditional fisherman waterproofs, for men and women.

All brands