H2O
H2O is a Danish sportswear brand established in 1982 by Jens Knud Lind. It is known for functional cotton sportswear, rainwear, swimwear and sandals with a colourful Scandinavian look.
| Founded | 1982 |
|---|---|
| Founder | Jens Knud Lind |
| Origin | Denmark |
| Collaborators | Stine Goya, Henrik Vibskov |
| Website | h2o-sportswear.com |
What is H2O?
H2O Sportswear is a Danish brand that was established in 1982 by Jens Knud Lind. It began with sportswear made in a cotton quality meant to be functional and durable.
History
During the 1980s and 1990s the lines expanded to include swimwear, rainwear and flip flops. The brand developed a colourful design language built on stripes, a distinctive fit and Scandinavian styling. It has since worked with Danish designers, including Stine Goya, who redesigned its beach sandals, and Henrik Vibskov.
Products and positioning
The current range includes:
- Rainwear and jackets
- Swimwear and sandals
- T-shirts, sweatshirts and pants
- Fleece
- Bags and accessories
The brand's website is in Danish with prices in Danish kroner. The company describes the label as one of the most nostalgic and iconic brands of all time, and its colourful stripes remain a recognisable part of the identity.
Why it matters
H2O is a long-running Danish label that has stayed relevant by working with contemporary designers while keeping its original focus on functional, durable cotton sportswear.
Frequently asked questions
Who founded H2O Sportswear?
H2O Sportswear was established in 1982 by Jens Knud Lind.
What does H2O sell?
H2O sells sportswear, rainwear, swimwear, sandals, fleece, bags and accessories with a striped Scandinavian design.