Pajar
Pajar is a Canadian winter footwear and outerwear brand founded in Montreal in 1963 by Paul Golbert. It makes après ski, hiking and rain boots, winter coats and accessories, and remains family run.
| Founded | 1963, Montreal |
|---|---|
| Founder | Paul Golbert |
| Ownership | Private, family run |
| European office | Amsterdam |
| Ski team | Canadian Alpine Ski Team since 1989 |
| Website | pajar.com |
What is Pajar?
Pajar is a family owned Canadian brand specialising in winter boots and outerwear. It was founded in Montreal in 1963 by Paul Golbert, a Paris born shoemaker's son who had emigrated to Canada. The name combines the first letters of Paul, his son Jacques and his wife Rachel. Jacques and his son Michel now lead the company.
History
Golbert began importing European footwear in 1967 and started manufacturing in Canada in 1973. The original factory in Montreal's Plateau district still stands and produces the Pajar Canada Heritage Premium collection. The brand's first design was the Zig Zag après ski boot, with a central zip and sheepskin lining.
Products and positioning
- Après ski and hiking boots
- Rain boots
- Winter coats
- Socks and bags
Since 1989 Pajar has been the official provider of the Canadian Alpine Ski Team.
Distribution
Products are made in Canada, Europe and Asia. The brand is sold internationally, with European sales handled from a regional office in Amsterdam.
Why it matters
Pajar shows how a heritage winter footwear specialist can keep domestic manufacturing for its premium line while scaling internationally, using its alpine ski team partnership to support technical credibility.
Frequently asked questions
Where is Pajar from?
Pajar is from Montreal, Canada, where it was founded in 1963 and still makes its Heritage Premium boots.
Who founded Pajar?
Pajar was founded by Paul Golbert; the name combines the initials of Paul, Jacques and Rachel Golbert.