Alder
Alder is a Canadian outdoor clothing brand for women, founded in Toronto in 2019 by Mikayla Wujec and Naomi Blackman. It makes inclusively sized outdoor apparel designed for both adventures and everyday wear.
| Founded | 2019 |
|---|---|
| Founders | Mikayla Wujec, Naomi Blackman |
| Based in | Toronto, Canada |
| Focus | Women's outdoor apparel |
| Model | Direct to consumer |
| Website | alderapparel.com |
What is Alder?
Alder, also known as Alder Apparel, is an outdoor clothing brand from Toronto, Canada. It launched in September 2019 and was founded by childhood friends Mikayla Wujec, a National Geographic Explorer, and Naomi Blackman, a fashion marketing specialist.
Products and positioning
Alder designs outdoor clothing for women who felt underserved by existing outdoor ranges. Its pieces are intended to work on the trail and in daily life. The brand presents a playful and welcoming image aimed at people who do not identify with performance-driven athletic brands.
- Outdoor apparel designed for women
- Inclusive size range
- Sustainable and ethical production
- Community-informed design
Distribution
Alder sells primarily direct to consumers through its own website and has also been stocked by the Canadian outdoor retailer MEC.
Why it matters
Alder reflects a broader shift in outdoor apparel towards inclusivity, with digitally native brands addressing customers that traditional technical outdoor labels have often overlooked.
Frequently asked questions
Where is Alder Apparel from?
Alder is a Canadian brand founded in Toronto in 2019.
Who founded Alder Apparel?
Alder was founded by Mikayla Wujec and Naomi Blackman.