14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Ocean Rodeo

Bainbridge International · Canada

Ocean Rodeo is a Canadian watersports brand founded in 2001 on Vancouver Island that makes kiteboarding equipment and dry suits. It is now part of Bainbridge International, a marine and technical textiles company.

Facts
Founded2001
OriginVancouver Island, Canada
ParentBainbridge International
Known forKiteboarding dry suits and kites
Websiteoceanrodeo.com
Segment
Premium
Categories
SportswearOutdoor
Sales channels
E-commerceWholesale

What is Ocean Rodeo?

Ocean Rodeo is a watersports brand founded in 2001 on the coast of Vancouver Island, Canada. The strong winds and cold Pacific swells of its home waters shaped its focus on high performance gear for kiteboarding and, more recently, wing foiling.

History

The company introduced one of the first cold water dry suits designed for kiteboarding in 2002, followed by its first fully integrated control system in 2005 and the lightweight Fusion airframe kites in 2010. In 2019 it released ALUULA, a composite material technology that later became a standalone company. Ocean Rodeo is now part of Bainbridge International, a textiles and materials group with a long history in marine and technical fabrics.

Products and positioning

The range combines hardware and technical apparel:

  • Kites and kite control systems
  • Dry suits for kiteboarding and other cold water sports
  • Wing foiling equipment

Why it matters

Ocean Rodeo shows how a specialist outdoor brand can move between apparel and equipment, using material innovation developed for its own products as the basis for a separate materials business.

Frequently asked questions

Where is Ocean Rodeo from?

Ocean Rodeo was founded in 2001 on Vancouver Island in Canada.

What does Ocean Rodeo make?

It makes kiteboarding equipment such as kites and control systems, along with dry suits for cold water watersports.

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