Bewildher Fitwear
Canada
Bewildher Fitwear is a slow fashion activewear brand from Vancouver, Canada. It makes women's activewear from recycled plastic bottles.
| Base | Vancouver, Canada |
|---|---|
| Positioning | Slow fashion activewear |
| Material | Post-consumer recycled plastic bottles |
| Website | bewildher.com |
| Website | bewildher.com |
What is Bewildher Fitwear?
Bewildher Fitwear is a Vancouver-based activewear brand. Impact Magazine, a Canadian fitness publication, calls it a slow fashion brand that empowers women to be wilder, including the women who sew its clothing.
Products and positioning
The activewear is described as sewn for fair wages and made from post-consumer recycled plastic bottles. The items shown in the magazine feature include a back-to-front tank, a pack-light capri and a run-wild capri, with prices between roughly 80 and 120 Canadian dollars.
Several items were offered on a pre-order basis as well as in stock, which is consistent with the small-batch approach of a slow fashion label.
Distribution
The brand sells through its own website, bewildher.com.
The Impact Magazine feature groups Bewildher with other Canadian fitness apparel brands, which places it in the country's independent activewear scene. The magazine page gives no store count, founding date or ownership details.
Frequently asked questions
Where is Bewildher Fitwear from?
Bewildher is based in Vancouver, British Columbia, Canada.
What does Bewildher make?
It makes women's activewear such as tanks and capris from recycled plastic bottles.