BN3TH
Canada
BN3TH is a Vancouver, Canada, brand of men's underwear built around a patented three-dimensional pouch. It also makes base layers, cycling and mountain-bike wear and socks.
| Based in | Vancouver, British Columbia, Canada |
|---|---|
| Former name | MyPakage |
| Signature technology | Patented 3D pouch |
| Online store regions | US, Canada, Sweden, UK, New Zealand, Australia |
| Website | bn3th.com |
What is BN3TH?
BN3TH (pronounced like "beneath") is a men's underwear and apparel brand from Vancouver, British Columbia, Canada. It was formerly called MyPakage.
History
According to the brand's own story page, the company began when two friends, Dez and Dustin, set out to reinvent underwear. The page does not give a founding year.
Products and positioning
The core of the range is breathable pouch underwear, including boxer briefs, trunks, tights, liners and jocks, sold in multi-packs. The brand describes its patented MyPakage Pouch Technology as the first three-dimensional pouch, designed for a supportive fit. Around the underwear sits a wider apparel range:
- base layers, t-shirts and tops
- 2N1 shorts, liners and jocks
- cycling and mountain-bike wear, tights and pants
- socks
Distribution
BN3TH sells through its own online store, which offers country selectors for the US, Canada, Sweden, the UK, New Zealand and Australia. The site also links to a retailers page, but does not detail the wholesale network.
Why it matters
The brand shows how a single product innovation can extend from underwear into active apparel.
Frequently asked questions
Where is BN3TH from?
BN3TH is from Vancouver, British Columbia, Canada.
What does BN3TH sell?
BN3TH sells men's pouch underwear, base layers, cycling and mountain-bike wear, tights and pants, and socks.