La Martina
Argentina
La Martina is an Argentine sports and leisure clothing brand rooted in polo, founded in Buenos Aires in 1985. It makes apparel and shoes and supplies equipment to polo teams.
| Founded | 1985 |
|---|---|
| Headquarters | Buenos Aires, Argentina |
| Heritage | Polo equipment and apparel |
| First London store | 2015 |
| Website | lamartina.com |
What is La Martina?
La Martina is an Argentine sports and leisure clothing manufacturer based in Buenos Aires and closely tied to the world of polo. Its footwear sits within a broader lifestyle offer of apparel and accessories.
History
The company was founded in 1985. It began with leather products for polo, such as saddles and boots, before expanding into shirts and caps and later a full clothing range. Its technical polo equipment was credited by Newsweek with offering players more protection and comfort.
Products and positioning
The brand positions itself at the premium end of sports-inspired leisurewear. Its range includes polo shirts and casualwear for men and women, shoes and accessories, alongside performance equipment for the sport.
- Polo-inspired apparel and casualwear
- Shoes
- Polo equipment and accessories
Distribution
La Martina opened its first London store in 2015 and has further stores in North America, South America and Asia. It is the official supplier to the Argentine polo teams and has staged collection releases at polo events outside Argentina, including in Dubai.
Why it matters
La Martina shows how a niche sporting heritage can underpin an international lifestyle brand, with credibility in a technical category carried into apparel and footwear.
Frequently asked questions
Where is La Martina from?
La Martina is from Argentina and is headquartered in Buenos Aires. It was founded in 1985.
What does La Martina sell?
La Martina sells polo-inspired apparel, shoes and accessories, as well as equipment for polo players.