VICTOR
Victor Rackets Industrial Corp. · Taiwan
VICTOR is a Taiwanese sports brand founded in 1968 by Chen Den-li and based in Taipei. It is best known for badminton rackets, shuttlecocks, footwear and apparel, and also makes squash equipment.
| Founded | 1968 |
|---|---|
| Founder | Chen Den-li |
| Headquarters | Taipei, Taiwan |
| Core sport | Badminton |
| Website | victorsport.com |
What is VICTOR?
VICTOR is a racket sports brand from Taiwan, run by Victor Rackets Industrial Corp. from its headquarters in Taipei. It is one of the best known names in badminton equipment worldwide.
History
The company was founded in 1968 by Chen Den-li, who died in January 2024 at the age of 89. Over time it built an international structure with subsidiaries including VICTOR Europe, VICTOR Rackets North America, Far East VICTOR Sports in Malaysia and VICTOR Middle East.
Products and positioning
- Badminton and squash rackets
- Shuttlecocks
- Court shoes
- Sportswear, bags and accessories
Distribution
The brand sells through sporting goods retailers, regional distributors and its own channels, and supplies official equipment to athletes, teams and badminton associations. Sponsored players have included Malaysia's Lee Zii Jia, Indonesia's Greysia Polii and Siti Fadia, and the Danish national team was a sponsorship partner from 2017.
Why it matters
VICTOR is a leading Asian specialist in a sport with huge participation across Asia, and its performance apparel and footwear show how equipment brands extend into sportswear through athlete endorsement.
Frequently asked questions
Where is VICTOR from?
VICTOR is a Taiwanese brand headquartered in Taipei and operated by Victor Rackets Industrial Corp.
Who founded VICTOR?
VICTOR was founded in 1968 by Chen Den-li.