HANCHOR
HANCHOR is a Taiwanese outdoor bag brand from Taipei, created in 2012, that designs lightweight, durable packs for climbing, hiking and travel. It is known for its redesigned chalk bags and its hand made production.
| Created | 2012 |
|---|---|
| Headquarters | Taipei, Taiwan |
| Speciality | Climbing and outdoor bags |
| Name | Hand plus anchor |
| Website | hanchor.com |
What is HANCHOR?
HANCHOR is a bag brand based in Taipei, Taiwan. The brand was created in 2012, building on bag design and hand making work that began in 2010. Its name combines hand and anchor, and the logo shows a chalked hand gripping a climbing hold.
Products and positioning
HANCHOR's stated mission is to design innovative, simple and high quality bags for outdoor adventures. Products are designed to be lightweight yet durable and functional, and the brand highlights environmentally friendly materials.
- Climbing chalk bags, including the SUPER with a built-in chalk sock
- Chest and shoulder bags such as the DUNE sacoche
- Hiking and travel backpacks
- Hydration vests, apparel and accessories
It also offers custom made bags.
Distribution
HANCHOR sells through its own website and store presence and has attracted attention from outdoor retailers and media in Europe and Japan. The brand also established a foothold in Hong Kong.
Why it matters
HANCHOR is an example of a small Taiwanese design brand that grew from the climbing community into an internationally recognised name in technical bags.
Frequently asked questions
Where is HANCHOR from?
HANCHOR is an outdoor bag brand from Taipei, Taiwan, created in 2012.
What does HANCHOR make?
HANCHOR makes climbing chalk bags, chest and shoulder bags, hiking and travel backpacks and hydration vests.