Jack Pyke

Jack Pyke is a British outdoor clothing and accessories brand focused on hunting, shooting and country lifestyle wear. It makes affordable clothing, footwear and field accessories for men, women and juniors, sold through country stores and online.

What is Jack Pyke?

Jack Pyke is a British hunting and shooting brand that describes its style as country lifestyle clothing and accessories. The brand promotes more than 25 years of making outdoor gear.

Products and positioning

The range spans menswear, ladieswear and juniorwear, plus footwear, luggage, accessories and gun dog equipment. Typical products include jackets, fleeces, gilets, shirts, boots, wellies, cartridge bags and ties, with named collections such as Ashcombe, Countryman, LLCS and Weardale.

The brand is closely associated with its own camouflage patterns, English Oak and English Woodland, designed to help wearers blend into British fields and woodland. Its positioning is value focused, with the stated aim of making functional, country style gear at a price most people can afford.

Distribution

Jack Pyke is widely stocked by independent country clothing and saddlery retailers in the UK, and its own website runs a stockist programme for new retail partners alongside direct online sales.

Why it matters

In the British countrywear market, Jack Pyke occupies the accessible end of a category often dominated by heritage premium labels, making shooting and field clothing available to a broad customer base through specialist independents.

Frequently asked questions

Is Jack Pyke a British brand?

Yes. Jack Pyke is a British outdoor clothing and accessories brand specialising in hunting, shooting and country wear.

What does Jack Pyke sell?

It sells jackets, gilets, shirts, boots, wellies, cartridge bags and other field accessories, including pieces in its English Oak and English Woodland camouflage.

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