Hi-Tec
Hi-Tec is a sports and outdoor footwear and apparel brand founded in 1974 by Frank van Wezel in Shoeburyness, England. Known for hiking boots and the Magnum boot, it is now headquartered in Amsterdam.
| Founded | 1974 |
|---|---|
| Founder | Frank van Wezel |
| Origin | Shoeburyness, England |
| Headquarters | Amsterdam, Netherlands |
| Known for | Magnum boots |
| Website | hi-tec.com |
What is Hi-Tec?
Hi-Tec is a sportswear and outdoor brand founded in 1974 by Frank van Wezel in Shoeburyness, Essex, in England. It makes footwear, apparel, accessories and sports equipment, and is best known for hiking and walking boots and trainers. The company's headquarters are now in Amsterdam, Netherlands.
History
Hi-Tec grew from its English base into an international sports footwear business. One of its best known products, the Magnum boot, was developed and named by Duke and Kathy Jones of Hi-Tec Sports USA. In 2016 the company was acquired by Cherokee Inc., a brand management company later known as Apex Global Brands.
Products and positioning
- Hiking and walking boots
- Trainers and sports shoes
- Magnum boots
- Sportswear and accessories
The brand is positioned in the accessible price segment, offering functional outdoor and sports products for a broad audience.
Distribution
Hi-Tec products are sold through sporting goods and outdoor retailers and country clothing stores in many markets, as well as online.
Why it matters
Hi-Tec illustrates the path of a founder led British sports brand into the portfolio of a brand management company, and the enduring demand for affordable, functional outdoor footwear.
Frequently asked questions
Where is Hi-Tec from?
Hi-Tec was founded in 1974 in Shoeburyness, Essex, England, and is now headquartered in Amsterdam.
Who founded Hi-Tec?
Hi-Tec was founded by Frank van Wezel in 1974.