LNDR
LNDR is a premium activewear brand founded in East London in 2015 by Joanna Turner, Sarah Donnelly and Donna Harris. It makes technical sportswear in premium fabrics with a clean aesthetic for training and everyday life.
| Founded | 2015 |
|---|---|
| Founders | Joanna Turner, Sarah Donnelly, Donna Harris |
| Base | East London, United Kingdom |
| Retail partners | Selfridges, Harrods, Harvey Nichols |
| Website | lndr.co.uk |
What is LNDR?
LNDR is a British activewear label that aims to make clothing working as well for everyday life as for workouts. The brand pairs technical, premium fabrics with a clean, minimal look.
History
LNDR was founded in 2015 by Joanna Turner, Sarah Donnelly and Donna Harris and is based in East London. Starting with womenswear, the brand has broadened its range over time, including plans for menswear.
Products and positioning
- Technical training wear in premium fabrics
- Gym-to-swim pieces
- Ski and outerwear items
The positioning is firmly premium, competing on fabric quality and design rather than price.
Distribution
The brand combines direct-to-consumer online sales, reaching customers in around 20 countries, with high-end retail. It has been stocked by Selfridges, Harrods and Harvey Nichols, and by fitness studios including Move Your Frame, SoulCycle and Equinox.
Why it matters
LNDR is part of the wave of London-born premium activewear labels that grew by blending sport and lifestyle. Its route through luxury department stores and boutique fitness studios shows how a young brand can build credibility in a market dominated by global sportswear groups.
Frequently asked questions
Who founded LNDR?
LNDR was founded in 2015 by Joanna Turner, Sarah Donnelly and Donna Harris.
Where is LNDR from?
LNDR is a British activewear brand based in East London.