chaYkra
United Kingdom
chaYkra is a London wellness wear brand founded by the British Indian sisters Priya and Divya. Its clothing is made in India from fair trade organic cotton.
| Base | London, United Kingdom |
|---|---|
| Founders | Priya and Divya |
| Production | India |
| Cotton | GOTS certified, fair trade organic |
What is chaYkra?
chaYkra is a wellness wear brand based in London, founded by the British Indian sisters Priya and Divya. The name comes from the Sanskrit word for energy: the seven chakras are reflected in the letters, and the capital Y stands for both yoga and you. The brand's profile gives no founding date.
Products and positioning
The brand sells clothing, bags, accessories and shoes. Its retailer profile on Project Cece lists yoga bras, camisoles, leggings and shorts, which supports its placement in activewear.
Materials and production
Garments are made ethically in India from fair trade organic cotton. The cotton is GOTS certified and sourced from the Chetna Organic cooperative, whose small farmers receive a fair trade premium. The factory is certified to SA8000 and GOTS, and the clothing is vegan.
Why it matters
chaYkra is an example of a small activewear label that builds its offer around supply chain certification and a named cotton cooperative rather than technical performance fabrics.
Frequently asked questions
Where is chaYkra from?
chaYkra is a wellness wear brand based in London. Its garments are made in India.
Who founded chaYkra?
The British Indian sisters Priya and Divya founded the brand.