8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Páramo

United Kingdom

Páramo is a British outdoor clothing brand founded by Nick Brown, who also started Nikwax. It is known for waterproof garments built on Nikwax Analogy fabrics and made at a charitable factory in Bogotá, Colombia.

Facts
FounderNick Brown (also founded Nikwax)
Country of originUnited Kingdom
Fabric systemNikwax Analogy
ProductionCharitable factory, Bogotá, Colombia
SegmentSportswear and outdoor
Websiteparamo-clothing.com
Segment
Premium
Categories
OutdoorMenswearWomenswear
Sales channels
WholesaleE-commerce

What is Páramo?

Páramo, listed by Wikipedia as Páramo Directional Clothing, is a British maker of waterproof outdoor garments, lightweight travel clothing and synthetic insulation layers. The brand was started by Nick Brown, who also founded the fabric-care company Nikwax.

Products and positioning

Páramo's waterproofs use Nikwax Analogy, a two-layer fabric system, rather than a single membrane laminate. The garments are maintained with wash-in water-repellent treatments, and Wikipedia notes that no fluorocarbons are used. Its range includes:

  • Waterproof jackets and trousers
  • Lightweight travel clothing
  • Over-layering synthetic insulation

The approach is positioned around durability, repair and reduced chemical impact, which sets it apart from mainstream membrane-based outerwear. The sources consulted do not give sales figures, store counts or leadership details, and none are cited here.

Business model and distribution

Wikipedia reports that Páramo garments are produced at a charitable factory in Bogotá, Colombia. The sources consulted did not document the brand's retail channels, headquarters, founding year or current ownership, so these are not stated here.

Why it matters

Páramo is a notable example of a vertically thought-through sustainable outerwear model, linking fabric chemistry, aftercare products and a social-enterprise production site. It is often discussed in the UK outdoor market as an alternative to fluorocarbon-treated shells.

Frequently asked questions

Who founded Páramo?

Páramo was founded by Nick Brown, who also started Nikwax, the maker of waterproofing and cleaning products for outdoor clothing.

Where is Páramo clothing made?

According to Wikipedia, Páramo garments are produced at a charitable factory in Bogotá, Colombia. The brand itself is British.

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