14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Finisterre

United Kingdom

Finisterre is a British outdoor and surf clothing brand founded in 2003 by Tom Kay and based in St Agnes, Cornwall. It makes technical clothing with a stated focus on sustainability and function.

Facts
CountryUnited Kingdom
Founded2003
FounderTom Kay
HeadquartersSt Agnes, Cornwall
CertificationB Corp, since January 2018
Websitefinisterre.com
Segment
Premium
Categories
MenswearWomenswearOutdoorSportswear
Sales channels
E-commerce

What is Finisterre?

Finisterre is a British clothing brand based in St Agnes, Cornwall. Tom Kay founded it in 2003, starting the company above a surf shop.

Products and positioning

The brand makes technical clothing, including merino underwear and base layers, waterproof and insulated jackets, sweatshirts and hoodies, and clothing for running and yoga. In 2023 a recycled-neoprene wetsuit was in development.

Sustainability and functionality sit at the centre of the brand, which holds the view that performance and sustainability are both key factors in its clothing. Finisterre was certified as a B Corp in January 2018. It also operates a traceability tool called i-spy, which tracks transport between production steps.

Why it matters

Finisterre is a British technical clothing label that places environmental credentials at the centre of its offer. Its B Corp certification and its i-spy traceability tool are the clearest expressions of that approach, and its range now extends from surf origins to running and yoga clothing.

Frequently asked questions

Where is Finisterre from?

Finisterre is a British brand based in St Agnes, Cornwall.

Who founded Finisterre?

Finisterre was founded in 2003 by Tom Kay, who started the company above a surf shop.

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