Minus33
Minus33 is a merino wool clothing company from Ashland, New Hampshire, in the United States. It makes base layers, socks, headwear, gloves and blankets from Australian merino wool.
| Founded | 1916, as L.W. Packard |
|---|---|
| Headquarters | Ashland, New Hampshire |
| Material | Australian merino wool |
| Ownership | Family owned |
| Website | minus33.com |
What is Minus33?
Minus33 is an American maker of merino wool clothing and accessories based in Ashland, New Hampshire. The business traces its roots to 1916, when Luther Woodbury Packard founded L.W. Packard, a company producing fine wool and woollen broadcloth. It has remained in the hands of the same family, and in 2026 marks 110 years of family ownership.
History
The company is led by Lawson Edwin Glidden, a fifth generation descendant of the founder, who serves as president, with his father John Lawson Glidden as vice president. Minus33 employs around two dozen people and is financing an expansion in house, including a former industrial property in the area that roughly doubles its space.
Products and positioning
The range runs to about 150 items. It centres on wool for cold weather and outdoor use:
- Base layers in several weights
- Socks and headwear
- Gloves
- Wool blankets
The merino wool used in the products is sourced from Australia.
Distribution
Minus33 sells direct to consumers through its own website and an Amazon storefront, and supplies local retailers across the United States.
Why it matters
Minus33 is an example of a long established family textile business that has repositioned around technical merino wool, competing with performance synthetics by stressing the natural properties of the fibre.
Frequently asked questions
Where is Minus33 from?
Minus33 is based in Ashland, New Hampshire, in the United States. Its origins go back to the wool company L.W. Packard, founded in 1916.
What does Minus33 sell?
Minus33 sells merino wool base layers, socks, headwear, gloves and blankets, about 150 items in total.