29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Activ

Egypt

Activ is an Egyptian sportswear brand that makes sports clothing, footwear and sports equipment. It is sold through branded stores and retailers in Cairo, Alexandria and other Egyptian cities.

Facts
CountryEgypt
ProductsSportswear, footwear, sports equipment
Store locationsCairo, Alexandria, Ismailia, Giza, Qalyubia
Websiteactiv.eg
Segment
Value
Categories
SportswearFootwear
Sales channels
Own storesWholesaleE-commerceMarketplaces

What is Activ?

Activ is a sportswear brand from Egypt that manufactures sports clothing and sports equipment. It is one of the local names in the Egyptian athletic and casual wear market, competing with international sports brands sold in the country.

Products and positioning

The brand's offer spans sportswear and footwear. Its shoe range includes lace-up textile sneakers, lifestyle shoes, casual shoes and perforated sneakers, which are listed on Egyptian price comparison sites and online retailers. Activ is positioned as an accessible brand for everyday sport and casual use.

Distribution

Activ products are sold through a network of shops in several Egyptian governorates. Directory listings show outlets in Cairo, including Nasr City and Dokki, as well as in Alexandria, Ismailia, Giza and Qalyubia. Some outlets trade under the Activ name, while independent sports retailers also carry the brand. The brand also operates its own website.

Why it matters

Activ represents the domestic sportswear segment in Egypt, where local manufacturers serve price-conscious consumers through physical store networks and growing online sales.

Frequently asked questions

Where is Activ from?

Activ is a sportswear brand from Egypt.

What does Activ sell?

Activ sells sportswear, sneakers and casual shoes, and sports equipment.

All brands